Brand Strategy Solutions – Building Brands That Stand Out & Sell
Frustrated that customers don’t ‘get’ what makes you special? Tired of blending in with competitors instead of standing out? At Tasawar Abbas Adv. Signs L.L.C, we fix what’s holding your brand back. We don’t just make logos – we create complete brand identities that finally make your business memorable, attract the right customers, and help you charge what you’re really worth. Think of us as your branding partners who actually care about your bottom line, not just making things look pretty.
Our Brand Strategy Services
1. Brand Strategy Development – Your Blueprint for Success
Laying the foundation for a powerful brand identity
- Deep-dive discovery sessions to uncover your unique market position
- Competitor gap analysis – Finding opportunities they’ve missed
- Customer persona development – Who buys from you and why?
- Brand voice & messaging framework – How you sound, what you say
- Roadmap for growth – Short-term wins and long-term vision
2. Logo Design – The Face of Your Business
Creating icons that stick in customers’ minds
- 3 unique concepts based on your strategy
- Versatile designs that scale from business cards to billboards
- Colour psychology – Selecting hues that evoke the right emotions
- Format flexibility – Print-ready, digital, and animated versio
3. Visual Identity System – Consistency Across All Platforms
Beyond the logo – a complete brand look
- Custom colour palettes with HEX/RGB/CMYK values
- Typography pairing – 2-3 fonts for hierarchy and impact
- Patterns/textures for depth and memorability
- Photography/illustration style guides
4. Print Collateral – Tangible Brand Experiences
Materials that make professional impressions
- Business cards with premium finishes (spot UV, foil stamping)
- Brochures & catalogs designed to convert browsers to buyers
- Packaging design that stands out on shelves
- Signage & banners for trade shows and retail spaces
5. Digital Presence – Your 24/7 Salesperson
Websites and digital assets that convert
- Mobile-first responsive design
- SEO-optimized structure from day one
- UI/UX focused on reducing bounce rates
- Email templates that maintain brand consistency
6. Social Media Branding – Scroll-Stopping Cohesion
Profiles that attract and engage
- Platform-specific sizing for every channel
- Content pillars strategy – What to post and why
- Hashtag research for maximum reach
- Bio optimization to drive traffic
7. Advertising Campaigns – Strategic Storytelling
Creative that sells, not just sells
- Cross-channel campaign planning (digital, print, OOH)
- A/B testing frameworks to optimize performance
- Retargeting strategies to recapture lost leads
- Conversion-focused landing pages
8. Branded Merchandise – Walking Billboards
Products people want to keep (and show off)
- Curated selection of high-perceived-value items
- Sustainable options for eco-conscious brands
- Kitting & fulfillment services
9. Brand Guidelines – Your Brand Bible
Rules for consistency, flexibility for growth
- Logo usage (clear space, minimum sizes, incorrect usage)
- Tone of voice examples (formal vs. casual moments)
- Templates for decks, documents, and social posts
- Digital asset library for your team
Why Choose Tasawar Abbas Adv. Signs L.L.C for Brand Strategy?
✅ Multiple Years in Brand Building – We’ve helped 200+ businesses set their brand presence
✅ Data-Backed Creative – Every decision ties back to your business goals
✅ Full-Service Team – Strategists, designers, and copywriters under one roof
✅ Proven Frameworks – Our 6-phase process consistently delivers results
✅ Beyond Aesthetics – We design brands that drive measurable growth
✅ Ongoing Support – From launch to evolution, we’re your long-term partner
✅ Transparent Pricing – No hidden fees, just clear investment levels
✅ Fast Turnarounds – Initial concepts within 10 working days
Our 6-Phase Brand Development Process
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1. Deep Dive Discovery
We start by getting to the heart of what makes your business unique. Our team conducts:
- Stakeholder workshops to uncover your vision, challenges, and goals
- Market immersion where we analyze your competitors and industry trends
- Customer research through surveys or interviews to understand buyer motivations
You’ll receive: A Brand Discovery Report with key insights and opportunities
2. Strategic Foundation
This is where we build your brand’s blueprint:
- Positioning statement that nails your unique value in one sentence
- Messaging framework for consistent communication across all touchpoints
- Brand personality definition so every interaction feels authentically “you”
Deliverable: A Brand Strategy Deck you can use to guide all future decisions
3. Creative Exploration
Now we bring your strategy to life visually:
- Logo design with 3 distinct creative directions
- Color psychology selection to evoke the right emotions
- Typography pairing that reflects your brand’s personality
You’ll review: Initial concepts with rationale behind each design choice
4. System Expansion
We build out your full brand toolkit:
- Complete visual identity (patterns, icons, image styles)
- Templates for presentations, social media, and marketing materials
- Branded collateral samples like business cards and email signatures
Includes: A digital asset library for your team to access everything
5. Implementation & Launch
We ensure seamless rollout:
- Guidelines training for your team on using the new brand
- Asset migration help for websites and social profiles
- Launch strategy to maximize impact with your audience
6. Growth & Evolution
Your brand isn’t static – neither is our partnership:
- Performance audits of branded touchpoints
- Evolution planning to keep your brand fresh
Option: Retainer packages for continuous brand development
Your Brand Should Work as Hard as You Do
❌ Blending in with competitors
❌ Inconsistent messaging that confuses customers
❌ Lost revenue from poor recognition Our clients gain:
✅ 68% faster recall vs. industry averages
✅ 45% higher perceived value
✅ 3X more referral business
Start your brand transformation today – Complete the form below for a free audit of your current assets.